Friday, November 21, 2008

Beauty Is Truth In Mathematical Intuition: First Empirical Evidence

Okay, this is just too cool.
[Scientists] have reported first empirical evidence for the use of beauty as truth and they have provided an explanation for this phenomenon, based on the processing fluency theory of beauty.

1 comment:

Louie said...

A very interesting article.

Also, people with symmetrical (read as predictable and coherent) faces are rated as more attractive than asymmetric people.

Two of the most symmetric people in history? Bill Clinton and Denzel Washington.